Website & SEO Pricing
We price based on what it actually takes to compete in your trade and market — not bundles or retainers.
No long-term contracts. You own the site.
No long-term contracts. You own the site.
How Most Contractors Start
Most contractors don’t need everything at once. The goal is to build a site that converts first — then layer in SEO and add-ons only if and when it makes sense for your trade and market.
How Most Contractors Start
Most contractors don’t need a “full marketing package.”
They need a website that gets the phone to ring — everything else comes after that.
They need a website that gets the phone to ring — everything else comes after that.
Start With a Website That Actually Converts
Most contractor websites fail because they’re built like brochures.
We build sites around how homeowners actually search, compare, and choose who to call — not what looks good in a sales pitch.
No templates. No filler pages. No fake marketing language.
Just a site designed to turn real visitors into real calls.
We build sites around how homeowners actually search, compare, and choose who to call — not what looks good in a sales pitch.
No templates. No filler pages. No fake marketing language.
Just a site designed to turn real visitors into real calls.
Add Local SEO When Your Market Is Competitive
If you’re in a competitive area, a good website alone won’t cut it.
Local SEO puts you in front of homeowners who are ready to hire — not people “just researching.”
That means service-specific pages, local structure, and search targeting built around buyer intent, not traffic for traffic’s sake.
Local SEO puts you in front of homeowners who are ready to hire — not people “just researching.”
That means service-specific pages, local structure, and search targeting built around buyer intent, not traffic for traffic’s sake.
Scale Only When It Makes Sense
Some contractors do great with just a strong website — especially in smaller or less competitive markets.
Others need SEO, reputation management, or expansion pages as competition ramps up.
Nothing is forced. Nothing is locked in.
You add what makes sense when it makes sense — not because a package says so.
Others need SEO, reputation management, or expansion pages as competition ramps up.
Nothing is forced. Nothing is locked in.
You add what makes sense when it makes sense — not because a package says so.
We don’t sell marketing. We build systems that bring in better calls.
What This Usually Costs (and Why)
There’s no flat price because trades, markets, and competition levels are different.
But most contractors fall into a predictable range based on what they actually need.
But most contractors fall into a predictable range based on what they actually need.
Website + Local SEO Build
One-time setup
One-time setup
$1,499 - $2,999
What this covers:
This is the foundation. Everything needed to launch a site that’s built to convert and rank — not a template and not a brochure.
Includes:
This is not optional —it’s the base the system runs on.
This is the foundation. Everything needed to launch a site that’s built to convert and rank — not a template and not a brochure.
Includes:
- Custom website built for your trade
- Service-specific page structure
- Buyer-intent messaging (filters bad leads)
- On-page SEO setup
- Mobile-first layout for phone calls
- Clean technical structure Google can crawl
This is not optional —it’s the base the system runs on.
Ongoing SEO & Performance Optimization Required - month to month
$199 - $499/month
Why this is required:
Local search is competitive and always changing.
If nothing is updated, optimized, or expanded — rankings stall and calls drop.
Monthly work includes:
No long-term contracts.
Stay because it works — not because you’re locked in.
Local search is competitive and always changing.
If nothing is updated, optimized, or expanded — rankings stall and calls drop.
Monthly work includes:
- SEO improvements based on real search data
- Page refinements as competition shifts
- Conversion improvements to increase call quality
- Local visibility tracking tied to booked jobs (not vanity metrics)
No long-term contracts.
Stay because it works — not because you’re locked in.
Optional Add-Ons
Added only if needed
$100 - $300/month
Examples:
Typical range:
$100 – $300 / month (only if added)
We won’t recommend add-ons unless they directly support calls and booked jobs.
- Reputation management (reviews + responses)
- Expansion pages for new services or cities
- Conversion testing for high-traffic pages
Typical range:
$100 – $300 / month (only if added)
We won’t recommend add-ons unless they directly support calls and booked jobs.
For Contractors Who Just Need a Basic Website
This option is for businesses that want a simple online presence — not ongoing search visibility or lead optimization.
Basic Website (No Ongoing SEO)
One-time build
One-time build
$549 - $949
What this includes:
Monthly support:
$69 / month (required)
What the $69 covers:
Important:
This option does not include ongoing SEO, ranking improvements, or lead optimization.
If you want local visibility or consistent phone calls, you’ll need the full system.
- Clean, professional website
- Contact form + click-to-call phone number
- Basic service pages
- Mobile-friendly layout
- Hosting + basic upkeep
Monthly support:
$69 / month (required)
What the $69 covers:
- Hosting & security
- Software updates
- Uptime monitoring
- Minor text/image edits
Important:
This option does not include ongoing SEO, ranking improvements, or lead optimization.
If you want local visibility or consistent phone calls, you’ll need the full system.
Why Ongoing Work Is Required (and When It’s Not)
A one-time website is enough if you just need an online presence for referrals, email forms, or phone calls.
But if you want consistent calls from Google, ongoing work is required. Local search changes constantly — competitors add pages, reviews shift, and rankings move.
Without ongoing optimization, visibility drops and call volume fades.
That’s why any site built to compete in local search requires a monthly component.
If rankings aren’t your goal, we offer a lower-maintenance option.
But if you want consistent calls from Google, ongoing work is required. Local search changes constantly — competitors add pages, reviews shift, and rankings move.
Without ongoing optimization, visibility drops and call volume fades.
That’s why any site built to compete in local search requires a monthly component.
If rankings aren’t your goal, we offer a lower-maintenance option.
If This Sounds Like a Fit
If you run a blue-collar or home service business and want a website that brings in better calls — not just more traffic — we should talk. We’ll look at your business, your market, and whether this approach makes sense for you.