Services

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Affordable Website Design for Contractors and Service-Based Businesses

At Workhorse Web Co., we provide affordable website design for contractors, roofers, electricians, plumbers, and other service-based businesses in Dallas-Fort Worth (DFW) and beyond. Whether you're a small business owner looking to get online or a local contractor ready to upgrade your outdated site, we create custom websites that are built to attract more customers and grow your business.
Each website is built with search engine optimization (SEO) in mind, using industry best practices to help your business appear in Google search results when local customers look for services like yours. That means more visibility, more leads, and more jobs.
Our designs are mobile-friendly, fast-loading, and tailored to your trade, whether you're a general contractor in Dallas, a roofing company in Rockwall, or a plumber in Fort Worth. We make it easy for customers to find you and contact you.
We also include ongoing support, updates, and maintenance, so your site stays up-to-date and running smoothly — no headaches. You’ll get real-time analytics, personal support from a designer who understands your industry, and the confidence that your online presence is working as hard as you do.
Start from scratch or revamp your current site — either way, we’ll guide you through the process. See your new site first with a 100% free website preview — no payment required.
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Search Engine Optimization (SEO) That Brings You Real Leads

At Workhorse Web Co., our SEO services are built to help local service businesses — like contractors, roofers, plumbers, and electricians — show up where customers are looking: on the first page of Google.
We don’t just tweak a few titles and call it SEO. We dig deeper with thorough keyword research to find exactly what your ideal customers are typing into search engines when they need services like yours. Then we optimize your website to target those high-impact search terms — the ones that actually bring in jobs.
We also focus on building high-quality backlinks to boost your site’s authority and trustworthiness, which search engines reward with better rankings. From on-page SEO to local SEO strategies, we cover all the essentials.
And you’re never left in the dark — we provide easy-to-read reports that show your progress, traffic stats, keyword rankings, and next steps. Our goal is simple: bring you more calls, more customers, and more growth.

Social Media Marketing for Contractors and Service-Based Businesses

Our social media management services go beyond simply posting updates — we take the time to understand your business, your audience, and your goals. At Workhorse Web Co., we create content that speaks directly to your ideal customers — whether you’re a roofer in Dallas, an electrician in Fort Worth, or a plumber serving the DFW area.
We combine audience research, content strategy, and paid social media advertising to help your business stay visible, stay relevant, and drive more traffic to your website. Whether you're trying to grow your following or generate more leads, we’ll tailor a plan that fits your goals and budget.
With regular performance tracking and clear monthly reports, you’ll know exactly how your content is performing — and how it’s helping your business grow. From Facebook and Instagram to Google Business Profiles, we’ll help you build an online presence that works as hard as you do.
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Reputation Management That Builds Trust and Wins More Jobs

In today’s world, a few bad reviews can cost you real business — especially in the service industry. That’s why our reputation management services are built to help contractors, roofers, electricians, plumbers, and other small business owners protect and grow their online reputation.
At Workhorse Web Co., we go beyond just monitoring and replying to reviews. We help you take control of the narrative with tools like our smart review request form, which makes it easy to collect positive reviews from satisfied customers. We also promote your 5-star feedback across your website, social media, and Google Business Profile — helping build trust with new customers fast.
If negative content is dragging your brand down, we work to push it lower in search results by promoting positive, SEO-friendly content about your business. Plus, we offer ongoing support and strategy to ensure your reputation continues to reflect the professionalism and quality of your work.
Let us help you build trust, attract more customers, and stand out from the competition.

Branding & Design That Makes Your Business Stand Out

Your brand is more than just a logo — it's the first impression customers have of your business. At Workhorse Web Co., we help contractors, roofers, electricians, and service pros create a strong, professional brand that builds trust and looks great across all platforms.
Our branding and design services include everything from logo creation and color palettes to complete brand guidelines that ensure your website, social media, business cards, and signs all feel consistent and credible. Whether you're starting a new business or rebranding an existing one, we’ll make sure your image matches the quality of your work.
We also offer ongoing support to help your brand evolve as your business grows — because a strong, cohesive identity makes it easier to stand out, build recognition, and win more jobs.
Let us help you create a visual identity that feels like you and works for your industry.
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Digital Strategy That Drives Real Business Results

At Workhorse Web Co., we don’t just build websites — we build custom digital strategies that help contractors, roofers, electricians, plumbers, and other service businesses get more visibility, more leads, and more jobs.
We’ll create a personalized plan based on your business goals, your industry, and your budget — and we’ll support you every step of the way. Whether that means SEO to rank higher on Google, PPC advertising to bring in targeted leads, social media management, or email marketing to stay in touch with clients, we’ve got the tools and experience to get results.
Our strategies are backed by clear reporting and analytics, so you’ll always know what’s working, what we’re improving, and how it’s helping your business grow. No fluff — just smart, measurable growth.
Let us help you build a comprehensive online presence that keeps the leads coming and your schedule full.

Additional Creative Services to Support Your Business

At Workhorse Web Co., we do more than just websites. We offer a variety of design and branding services to help your service-based business look professional across all platforms — online and off.
Our creative add-ons include:
  • Custom Logo Design – Build a strong brand identity from the ground up
  • Business Card Design – Professionally branded cards to leave a lasting impression
  • Merchandise Design – T-shirts, hats, and more to promote your business in style
  • QR Code Creation – Easy-to-use, scannable codes to connect customers to your site or reviews
  • Social Media Graphics – Eye-catching posts designed to match your brand
  • One-Time Graphic Design Projects – Tailored visuals for flyers, signs, or special promotions
Need something specific? We offer custom deliverables to fit your needs and your trade — whether you're a contractor, roofer, electrician, or any small business owner in need of affordable design support.
Have questions or want to see samples? Reach out today — we’re here to help you look good and grow strong.
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